Funnel ownership: Paid & organic (Meta, Google, YouTube, TikTok), landing pages, review/reputation, SEO content, local presence, and referral partnerships.
Intake engine: SMS-first scheduling, call tracking & QA, bilingual assets, speed-to-lead SLAs, and show-rate optimization.
Analytics: LTV: CAC, signed-rate by source, cycle time to settlement, and quality-of-case scoring—instrumented end-to-end from impression to fee recovery.
Enablement: Playbooks for intake, scripts, FAQs, and compliance-safe creative; vendor selection and contract oversight.